Misinformation Newsstand
Every headline in this project was a real headline on a Fake News source online.
This project was centered around and launched for the 2018 Midterm elections. The goal was to spread awareness about the reality of misinformation being spread around the internet and it being falsely passed off as being real or legitimate. The challenge was to execute something that looked so real that it mirrored the same effect a viewer might have had they seen a similar headline on the internet.
Cannes Lions: Gold, Outdoor + Live Advertising & Events | Silver, Brand Experiences & Activations | Silver, Outdoor Art Direction | Silver, Outdoor Printed Media | Silver, Commercial Publications
The Art Directors Club: Gold Cube, Best in Publication Design | Gold Cube, Best in Typography | Silver Cube, Innovation in Publication Design
The One Show: Silver Pencil, Experiential/Installations
D&AD: Wood Pencil, Direct Response/Ambient | Wood Pencil, Use of Events and Stunts
The Art Directors Club: Gold Cube, Best in Publication Design | Gold Cube, Best in Typography | Silver Cube, Innovation in Publication Design
The One Show: Silver Pencil, Experiential/Installations
D&AD: Wood Pencil, Direct Response/Ambient | Wood Pencil, Use of Events and Stunts
Design Direction under Chris Rowson
In collaboration with Ricardo Franco, Angelo Maia, Rebecca Mass, Alex Lumain, Paul Abood, John Smith and Bonnie Wang
Press