The chocolate box was made to resemble the shape and ritual of the king of Valentine’s day gifts, but look different enough to signal that it wasn’t like any ordinary box of chocolates. The box itself has a hard sleeve and a beautiful matte foil stamp of the One Love Foundation’s logo mark. The inside of the box contains eight colorful wells each fit to hold the custom chocolates for the campaign. The entire box is wrapped in a luxurious, gold flecked white vellum to give the box an expensive, highly visual experience to the holder.
Design Direction under Chris Rowson
Al Merry, Mike Blanche, Shannon Murphy, Bonnie Wang, Alex Lumain, Robyn Makinson
Al Merry, Mike Blanche, Shannon Murphy, Bonnie Wang, Alex Lumain, Robyn Makinson
Press
This Isn’t Just a Normal Box of Candy - PopSugar
TBWA Shows How Love is Like a Box of Chocolates - CampaignUS
One Love Foundation: #LoveBetter by TBWA\Chiat\Day - The Drum
TBWA Shows How Love is Like a Box of Chocolates - CampaignUS
One Love Foundation: #LoveBetter by TBWA\Chiat\Day - The Drum